Thank you for sending me this Article I will place my comments after each paragraph like so {{{Peter's Comments}}}
Intelligencer From the June 7, 2004 issue of New York Magazine
Straight to Hell
Why top stylists are ditching last year's hot hair-straightening treatment.
{{{Because they can't do it}}}
{{{so they hire Public Relations People to push curly hair.}}}
{{{This article is from 2004, very few clients asked me for big hair last year}}}
By Deborah Schoeneman
(Photo credit: Ruth Marten)
Much to the distress of women who not long ago had their tresses ironed flat with a Japanese straightening treatment, curly hair is in. The latest slew of trendy salons donÂ’t even offer the treatment (which costs from $200 to $700), not only because big hair is back but because stylists have seen the process wreak havoc on clients locks.
{{{We are twice as busy with Japanese Straightening this year than last year!!!}}}
{{{"big hair is back" Right, tell that to my clients!}}}
{{{This writer does not know the meaning of frizzy hair}}}
{{{We do Japanese curl reduction, too!}}}
{{{Does anyone really want hairdos from the eighties?}}}
Ted Gibson, who opened a Flatiron salon in December, bought the straightening chemical a blend of thioglycolate compound and other solutions but hasn't used it. Other celebrity hairdressers who've opened salons in the past year or so Mark Garrison, Eva Scrivo, Charles Worthington, Ric Pipino have also chosen not to offer the treatment. Garrison says clients who underwent it more than twice had disastrous results, especially if they had highlighted hair: In some cases, the hair was melted off. They were left with fried-out stubs.
{{{You can get "fried-out stubs" from a bad highlighting job too!!!}}}
{{{I can't believe a stylist who doesn't know how to do something would comment?}}}
{{{I bought a piano recently and I haven't used it either!}}}
The procedure sometimes called thermal reconditioning or ionic retexturing weakens the hair, breaking down each follicle's cystine bond (the molecular arrangement that gives hair its shape) so that it's vulnerable to restructuring; the hair is then flattened with a special ceramic iron, after which a neutralizing serum is added to keep it straight.
{{{"follicle's cystine bond"hmmmm what kind of research did this writer do?}}}
{{{The Follicle is in the scalp, we don't touch the scalp with TR solution.}}}
{{{We rearrange the cystine bonds in each hair strand}}}
{{{We polish the hair with a flat iron making the hair silkier and softer}}}
{{{The neutralizer is not what keeps the hair straight}}}
It's a precise and difficult process, and if a stylist is inexperienced or a less gentle metal iron is used, the effect is dried-out and damaged-looking. (Fred Pirkey of midtown's Salon Ishi suggests intense conditioning treatments with steam to salvage damaged hair.) And whether it's done properly or not, the resulting look is there to stay. Your hair gets stuck in one particular style, Pipino tells his clients. "I keep explaining, once you do it, thats it!"
{{{"a less gentle metal iron" ???what???}}}
{{{Steam doesn't salvage damaged hair.}}}
{{{An intense Protein treatment every 2 months does}}}
{{{"Your hair gets stuck in one particular style,"WRONG!}}}
{{{If done properly, You can use a GHD iron and create beautiful waves}}}
From the June 7, 2004 issue of New York Magazine